McDonald's
Let your tastebuds travel the world.
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Let your tastebuds travel the world.
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To promote McDonald's annual release of burgers from around the world we made a campaign focusing on tastebuds, literally. To take a bite of one of these burgers was like sending your tastebuds on holiday. So that's what we did. Through the magic of animation we sent tastebuds, or Taste Buddies as we called them, to the homelands of the burgers.
The tastebuds featured on mcdonalds.co.uk and in social media placements.
Creative director. Thought-peddler. Attention merchant. For hire.