To get as many people as possible to experience the new Peugeot 2008 we moved the test drive from the car dealership to a place we knew people were spending time - their Facebook feed. 

We turned the Peugeot 2008 into a rolling TV studio, streaming directly to Facebook Live. Along for the ride were various celebrities, and people could submit their questions and get a feel for the car, without leaving the comfort of their chair.